Marketing Fundamentals for the Energy Industry Overview
Course Overview:
This 12-hour instructor-led virtual course, delivered in three interactive 4-hour sessions, offers an updated and immersive introduction to marketing concepts tailored to industrial, commercial, and residential natural gas sectors. You'll engage in group problem-solving, examine real-world scenarios, and explore how to align customer needs with energy solutions in a decarbonizing economy.
Whether taken on its own or as part of a certification path, this course forms the foundation of GTI’s widely respected consultant training programs:
Target Audience:
- Utility personnel in customer service, marketing, or business development roles
- Energy professionals working in or transitioning to natural gas consulting
- New staff seeking foundational market knowledge
- Individuals pursuing GTI Energy’s Industrial, Commercial, or Residential gas consultant certifications
Course Format
Virtual Instructor-led
CEU 1.2 | PDH 12
Topics Covered:
- The Evolving Natural Gas Industry Landscape
- Strategic Role of Natural Gas in the Energy Transition
- Customer & Societal Perception: Navigating Public Opinion and Policy Shifts
- Key Market Drivers and Emerging Demand Trends
- End-User Applications and Market Segments Deep Dive
- Market Economics and Commercial Fundamentals
- Geopolitical and Regional Market Influences
- Commodity Trading, Pricing Mechanisms, and Risk Management
- Regulatory Environment and Market Access
- Marketing Strategy and Customer Value Proposition
Upcoming Sessions
Check below for upcoming sessions for this course. If no course cards appear, check back soon for an updated schedule. Or contact us for additional information.
September 16, 18, and 25, 2025 | vILT | $1,050
Course Overview: In this training program, get a solid introduction to the industrial and commercial market segments and the ways to develop and maintain good customer relationships. Participate in group problem-solving to reinforce the topics.
If you're registering with a company colleague (or two or more) at the same time, you can save an additional 10%. (The 10% discount applies only to two or more students taking the same class and does not apply to two students taking separate courses.) Contact us if you plan to use the team discount.
Digital Badge:
Earn a certificate of completion and a digital badge to display on your LinkedIn profile after successfully completing the course.
Onsite Training Option
Training a group of your employees at your facility or within a short distance away saves time and money and ensures consistency of information. Select any of our courses or full certificate programs—from one-day workshops to one- to two-week courses. We can tailor topics to your specific needs.
Learn More
Contact the energy training experts today