September 16, 18, and 25, 2025

Marketing Fundamentals for the Energy Industry
Virtual Instructor-led

Course Overview:

Develop Practical Marketing Skills to Navigate the Future of Energy

In today’s dynamic and rapidly shifting energy environment, professionals need a modern understanding of how to effectively market natural gas to new and existing customers. Marketing Fundamentals for the Energy Industry is a core training course that equips learners with the strategic knowledge and real-world skills needed to represent the natural gas value proposition in a competitive marketplace.

This 12-hour instructor-led virtual course, delivered in three interactive 4-hour sessions, offers an updated and immersive introduction to marketing concepts tailored to industrial, commercial, and residential natural gas sectors. You'll engage in group problem-solving, examine real-world scenarios, and explore how to align customer needs with energy solutions in a decarbonizing economy.

Whether taken on its own or as part of a certification path, this course forms the foundation of GTI’s widely respected consultant training programs:

  • CIGC – Chartered Industrial Gas Consultant
  • RCGC – Registered Commercial Gas Consultant
  • RRGC – Registered Residential Gas Consultant

Target Audience:

  • Utility personnel in customer service, marketing, or business development roles
  • Energy professionals working in or transitioning to natural gas consulting
  • New staff seeking foundational market knowledge
  • Individuals pursuing GTI Energy’s Industrial, Commercial, or Residential gas consultant certifications

vILT Details:

The virtual instructor-led course will consist of three, 4-hour sessions with one of our seasoned instructors. Post and response exercises as well as a final exam will be included as part of the course.

When

September 16, 18, and 25, 2025

10:00 AM-2:30 PM CST


Course Format

Virtual Instructor-led


CEU 1.2 | PDH 12


Registration Cost

$900

Course Objectives:

By the end of this course, participants will be able to:

  • Understand the evolving role of natural gas in today’s energy landscape.
  • Explain how natural gas fits into the energy transition and decarbonization efforts.
  • Recognize the impact of public perception and policy on customer decision-making.
  • Identify key drivers shaping demand in industrial, commercial, and residential markets.
  • Describe common end-use applications across major market segments.
  • Interpret basic market economics and cost/value dynamics for natural gas.
  • Assess how geopolitical and regional factors influence gas supply and marketing.
  • Understand natural gas pricing, commodity trading, and risk considerations.
  • Navigate the regulatory environment and its effect on market access.
  • Develop and communicate customer value propositions through strategic marketing.

Topics Covered:

  • The Evolving Natural Gas Industry Landscape
  • Strategic Role of Natural Gas in the Energy Transition
  • Customer & Societal Perception: Navigating Public Opinion and Policy Shifts
  • Key Market Drivers and Emerging Demand Trends
  • End-User Applications and Market Segments Deep Dive
  • Market Economics and Commercial Fundamentals
  • Geopolitical and Regional Market Influences
  • Commodity Trading, Pricing Mechanisms, and Risk Management
  • Regulatory Environment and Market Access
  • Marketing Strategy and Customer Value Proposition

If you're registering with a company colleague (or two or more) at the same time, you can save an additional 10%. (The 10% discount applies only to two or more students taking the same class and does not apply to two students taking separate courses.) Contact us if you plan to use the team discount.

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